Best Colors For Marketing & Branding
Which Colors Trigger Which Feelings for Us?
Which colors triggers us to think. Here is an astonishing breakdown of which colors are best for your organizations and why. Here are four incredible models:
5 Dimension of Brand Personality
Especially if we also take a look at what the major brands out there are using, a lot of their color choices become a lot more obvious. Clearly, every one of these companies is seeking to trigger a very specific emotion:
Color trends for men and women
One of the more interesting examinations of this topic is Joe Hallock’s work on “Colour Assignment.” Hallock’s data showcases some clear preferences in certain colors across gender (most of his respondents were from Western societies). The most notable points in his images are the supremacy of blue across both genders and the disparity between groups on purple.
It’s important to note that one’s environment—and especially cultural perception—plays a strong role in dictating color appropriateness for gender, which in turn can influence individual choices. Consider, for instance, this coverage by Smithsonian magazine, detailing how blue and pink became associated with boys and girls respectively, and how it used to be the reverse.
Here were Hallock’s findings:
Men's and women's favorite colors
Men
Women
Men's and women's least favorite colors
Men
Women
